Marmeto blogs
Ideas for teams building the future of Shopify
Guides, benchmarks, product breakdowns, and ecosystem insights from the people building commerce products every day. Practical, opinionated, and written from experience.
Fresh reads this month
Editor's note
Not every article needs another list of "10 growth hacks."
We write about the questions Shopify teams are actually askinG, from app analytics and retention to product strategy and ecosystem trends.
Point of view
Discounting is a habit, not a strategy. Brands that win in 2026 are building pricing power instead.
Field note
From a recent build: moving size guides above the fold cut PDP bounce by 14% for an apparel client.
From Marmeto
We're India's first Shopify Platinum Partner, these notes come straight from projects we ship every week.
7 Essential SaaS Analytics Tools for Shopify Businesses (2026)
Compare 7 top SaaS analytics tools for Shopify apps; Elevate, Orbit, Pulse, PostHog, Intercom, Mixpanel, and GA4, and find the right fit for MRR, ARR, and churn tracking.
Elevate vs AppStorePulse: Shopify App Analytics Compared (2026)
Comparing Elevate vs AppStorePulse for Shopify app analytics? See how MRR, churn, and customer tracking stack up against App Store keyword and competitor tools and which fits your stack.