Home Essentials has carved a strong space in India’s home essentials e-commerce segment by offering affordable, design-led, and functional household and kitchen products. Their unique value proposition lies in bringing variety and utility under one roof, from cookware to storage, décor to cleaning tools, all with an emphasis on quality at everyday prices.
Their target audience spans middle-income Indian households, young professionals setting up first homes, and families looking for trustworthy yet affordable essentials online. This positioning made them a go-to choice for value-conscious buyers who still care about design and convenience.
In a crowded Indian home essentials market dominated by general marketplaces and niche category players, Home Essentials differentiated itself by becoming a specialist brand-store that offers both breadth of catalogue and assurance of quality, a combination customers found hard to get elsewhere.
By early 2024, the outdated interface made navigation difficult, browsing cluttered, and performance subpar. To strengthen their digital identity and deliver a smoother buying journey, Home Essentials partnered with Marmeto, India’s first Shopify Premier Partner, known for intuitive, performance-focused ecommerce stores.
Why Home Essentials Chose Marmeto
Already live on Shopify, Home Essentials didn’t need a migration but a design-first revamp. Their requirements were clear:
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A cleaner UI/UX for effortless shopping
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A homepage that could showcase a wide catalogue like a marketplace
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A design that balanced performance with aesthetics and speed
They chose Marmeto for our expertise with large catalogue Shopify stores, custom theme solutions, and proven track record as a trusted Shopify development partner. The reason they chose to go ahead with Marmeto was largely owing to the challenges they faced in their store, which Marmeto had the expertise to solve, such as:
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High bounce rates due to cluttered navigation and outdated design
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Low mobile conversions because the store wasn’t optimized for small-screen browsing
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Difficulty showcasing diverse product lines, which limited cross-selling opportunities
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Performance bottlenecks that slowed down the shopping journey
Marmeto’s Approach with Home Essentials’ Online Store
For Marmeto, this project was never just about giving the store a new look. It was about solving fundamental UI/UX challenges that shaped how customers interacted with a wide catalogue. From theme customization to performance optimization, every decision was aimed at creating a Shopify ecommerce storefront that worked as smoothly as it looked.
Our Marmetians delivered three key improvements.
1. Custom Homepage- We customized the Shopify theme to support an intuitive homepage. Instead of a restrictive template, we built sections that showcased multiple products and categories upfront, turning the homepage into a strong entry point for effortless browsing.
2. Performance Optimization- Performance had been a recurring issue, so our design focused on speed and usability. By simplifying layouts, cutting clutter, and structuring sections efficiently, we ensured smooth navigation across devices, especially on mobile, where performance matters most.
3. CRO-Focused Catalogue Design- With Home Essentials managing a wide range of home decor and household products, logical catalogue flows were critical. We designed category navigation for faster product discovery, improving satisfaction and reducing bounce rates.
Marmeto worked closely with the Home Essentials team to keep every design priority aligned with their vision. Our approach focused on responsiveness, clarity, and continuous improvements that built confidence at every stage.
Even after launch, our team supported the merchant with UI refinements and enhancements to ensure long-term stability. This project was another opportunity to show why merchants trust Marmeto to deliver Shopify ecommerce solutions that balance usability, performance, and stability.
The UI revamp delivered:
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A modern Shopify store aligned with customer expectations
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Intuitive catalogue navigation for faster product discovery
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A video commerce app to support long-term growth
Additionally, the revamp also shaped the store in ways that only the metrics can convey. Let’s take a look here:
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Total Sessions:
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3 months before going live: 3.5M
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3 months after going live: 5.8M
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Mobile Sessions:
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3 months before going live: 2.5M
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3 months after going live: 4M
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Desktop Sessions:
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3 months before going live: 1M
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3 months after going live: 1.8M
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AOV:
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3 months before going live: INR 1400
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3 months after going live: INR 1800
Why Merchants Trust Marmeto
Home Essentials chose Marmeto because we are more than a Shopify based transformation company. As India’s first Shopify Premier Partner, we bring proven expertise, accountability, and long-term usability.
Merchants choose us because we:
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Deliver design-first Shopify ecommerce solutions tailored to catalogue size and business needs
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Build custom Shopify themes beyond standard templates
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Prioritize performance alongside user experience
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Provide ongoing support, ensuring merchants never feel left behind
For Home Essentials, the new Shopify store now reflects the scale of their catalogue, offering customers a seamless, intuitive journey with faster performance, cleaner navigation, and a design that balances variety with clarity. This revamp reinforced Home Essentials’ position in a competitive market by reducing friction, simplifying product discovery, and ensuring customers could explore the brand’s wide range with confidence.
For Marmeto, it was another example of why merchants trust us as their long-term Shopify partner. As India’s first Shopify Premier Partner, we continue to deliver ecommerce solutions that combine usability, performance, and stability, building stores designed to grow with merchants.