Home Essentials has become a trusted name in India’s home essentials market, with products all designed with quality and affordability in mind. With such a wide catalogue, the store has become a go-to for value-conscious families and young professionals, but as the brand grew, its online store struggled to keep up.
The team began searching for a partner who could not just fix the problems but also understand their scale. On paper, Marmeto seemed like the right choice, but the real turning point was the confidence we built through our expertise and approach.
“When we first contacted Marmeto, the biggest challenge was our outdated store interface; it felt cluttered and slow, making it hard for customers to browse our extensive catalog. When we were looking for a partner, on paper, Marmeto checked all the boxes, but what really gave us confidence was their deep expertise with large Shopify stores and their reputation as India’s first Shopify Premier Partner. Marmeto team's clear focus on performance and design tailored to our needs made them stand out as a reliable long-term partner.”
~Samreen Patankar, from Home Essentials
From the first discussions, the relationship felt collaborative. We didn’t just work on the surface but dug deeper into usability, design, and long-term performance.
“From the start, Marmeto impressed us with their thoughtful approach; they didn’t just revamp our store/website look but also thoughtfully addressed usability challenges, such as building a custom homepage, optimizing performance, and designing a CRO-focused catalog, which made it clear that the team understood our vision and business scale.”
~Samreen Patankar, from Home Essentials
It wasn’t just about solving the brief either. There were moments where we went beyond expectations, suggesting ideas that added lasting value. Like most e-commerce journeys, there were tight deadlines and urgent fixes, but even in those moments, the partnership held strong.
“The Marmeto team went beyond our expectations by offering smart suggestions like video commerce integration and continuous UI improvements even after re-launch. Their proactive ideas added real value, showing they cared deeply about our store’s growth, not just delivering a project. Even when deadlines were tight or quick fixes were needed, the working relationship was smooth. Marmeto’s team communicated clearly and remained patient, always ready to adapt and solve challenges efficiently without compromising quality.”
~Samreen Patankar, from Home Essentials
The results soon followed. Customers noticed smoother browsing, faster pages, and simpler navigation. Internally, too, managing the catalogue became far easier.
“Since the relaunch, performance has noticeably improved, like conversion rate improved drastically, pages loaded faster, and customers find it easier to discover products. We also noticed that now internally managing our catalog feels much more organized, improving our teamwork more confidently and efficiently. Working with Marmeto was collaborative, professional, and reassuring for us. They felt less like a vendor and more like a true partner invested in our success every step of the way.”
~Samreen Patankar, from Home Essentials
Looking back, the journey wasn’t just about upgrading an online store. It was about finding a partner who listened, adapted, and stayed invested.
For Home Essentials, the transformation proved that the right partnership goes beyond technology, and for Marmeto, it was another opportunity to show what long-term trust and collaboration can truly deliver.