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Superkicks is a pioneering company in the connected footwear industry with over 12 reputed brands currently listed under them. Sangeet Paryani opened the Superkicks store in Mumbai, drawing inspiration from his father's enterprise; it was likely around five years ago when the establishment was first envisioned. The store features popular models, trendsetters, and modern, aesthetically pleasing designs like the Nike Air Jordan, Adidas Ultra Boost, Nike Vapormax, and many more with high quality.
Being the master franchisee and distributor in Rajasthan for some of the best sportswear brands like Adidas, Reebok, etc. the Superkicks team is continually expanding and developing worldwide with acclaimed shoe designs.
The company recently switched to Shopify Plus platform with FCFS and raffle system integration:
Here is a small brief of what FCFS and Raffle system means as the unique marketing strategy that was built for Superkicks.
The performance and traffic handling of Superkicks, ane-commerce site that engaged in selling limited editionsneakers, had several challenges during product drops.
The challenges included:
Scaling Blockers and Limited Drops
Superkicks was using an e-commerce platform, which causedscalability issues and limited their ability to handle concurrenttraffic during product drops (A marketing strategy where alimited quantity of new products is released for sale at a specific time and date, often with high demand and anticipation from customers). Additionally, the limited order confirmation capability only allowed the first 60 customers to confirm their orders, resulting in lost sales.
Bulk Uploads
Customers had trouble trying to access and buy the products they desired because of store performance issues and slowdowns brought on by the product bulk uploads. This was especially problematic because thousands(30,000) of people were competing for a limited number of pairs of shoes. This caused chaos when the products were uploaded in bulk and the demand was very strong.
Bulk Uploads
Customers had trouble trying to access and buy the products they desired because of store performance issues and slowdowns brought on by the product bulk uploads. This was especially problematic because thousands(30,000) of people were competing for a limited number of pairs of shoes. This caused chaos when the products were uploaded in bulk and the demand was very strong.
The performance and traffic handling of Superkicks, ane-commerce site that engaged in selling limited editionsneakers, had several challenges during product drops.
The challenges included:
Scaling Blockers and Limited Drops
Superkicks was using an e-commerce platform, which causedscalability issues and limited their ability to handle concurrenttraffic during product drops (A marketing strategy where alimited quantity of new products is released for sale at a specific time and date, often with high demand and anticipation from customers). Additionally, the limited order confirmation capability only allowed the first 60 customers to confirm their orders, resulting in lost sales.
Bulk Uploads
Customers had trouble trying to access and buy the products they desired because of store performance issues and slowdowns brought on by the product bulk uploads. This was especially problematic because thousands(30,000) of people were competing for a limited number of pairs of shoes. This caused chaos when the products were uploaded in bulk and the demand was very strong.
Bulk Uploads
Customers had trouble trying to access and buy the products they desired because of store performance issues and slowdowns brought on by the product bulk uploads. This was especially problematic because thousands(30,000) of people were competing for a limited number of pairs of shoes. This caused chaos when the products were uploaded in bulk and the demand was very strong.
After migrating to Shopify Plus, the Superkicks team has been able to dedicate their efforts solely to brand growth and innovative footwear product experimentation.
Having faith in Shopify Plus's ability to scale regardless of how quickly Superkicks grows enabled the company to reach millions in sales, achieve a healthy revenue rate, and become one of the fastest-growing all-around footwear brands.