A Mompreneur's Mission
Superbottoms, India's leading cloth diaper brand, is the brainchild of Pallavi Utagi. A mom on a mission, Pallavi was determined to find a solution for diaper rash and environmental impact. Superbottoms' washable, eco-friendly diapers offered a superior alternative to disposable options.
Outgrowing a Basic Website
Superbottoms' initial success came with growing pains. Previously a WordPress website, Superbottoms was on the lookout for a Shopify Plus development agency due to common problems like downtime, elongated site load time, and unsatisfactory user experience. For any ecommerce company, a website launch equals months of planning and investment. The Superbottoms team was on the hunt for an agency that would match their expectations for a while before they reached out to Marmeto.
The building blocks of trust
The decision of any brand to reach out to an agency itself speaks volumes for the agency! However, let’s not ignore the fact that clients only trust agencies, when they’ve proven their worth. But, sometimes, experience alone isn’t enough. When Superbottoms approached us, they had both business and agency dynamic inhibitions. We believe that trust is the foundation of successful collaboration, so we brought in one of our big guns to set the stage! Saurav, Co-Founder at Marmeto stepped in to be the POC, and through regular meetings, calls, messages and mockups, reassured the Superbottoms leadership team as to why Marmeto was the right fit for them.
“We would continuously follow up with the Marmeto team and they would assure that the work would be delivered on time and initially we couldn't believe it. Once while talking to Saurav, one of the Co-Founders, he candidly gave us insights into how the website development domain works and that honest conversation gave us the confidence that we needed to move forward with this agency!
~Pallavi (Mom in Chief, Superbottoms) and Alisha ( Chief Digital Evangelist)
We state it as it is and that’s one of the biggest reasons for clients to put their trust and faith in us! If it can be done, you’ll have a yes before you even ask the question! However, if the ask seems difficult, we will give it our best shot! Rarely do we beat around the bush to get on the client’s good side :) Every project that we work on is a client’s dream, and a dream deserves our honesty and complete dedication!
Collaboration is Key
A successful website requires seamless integration between design and development. Superbottoms had an existing design team, and Marmeto ensured smooth collaboration through weekly calls with Saurav. These discussions focused on understanding design goals, functionalities, and compatibility with Shopify's framework.
Planning for Success: Starting Before We Started
While Superbottoms finalized their design, Marmeto charted a course for an accelerated development timeline. The website launch coincided with the design completion, creating a tight deadline. Marmeto developed a meticulous structure, ensuring every team member understood their role and had contingency plans to avoid bottlenecks. Regular communication with Superbottoms kept everyone aligned and ensured timely feedback. Superbottoms' prompt feedback further streamlined the process.
Achieving the Impossible
A conventional ecommerce Shopify Plus website has a development timeline of 6-8 weeks (roughly 45 to 60 days), depending on the number of customizations and integrations. However, with Superbottoms, the timelines were more than crunched. But as the saying goes, where there is a will, there is a way! As impossible as it sounds, the website, with all its customization, was delivered in 20 days! An almost impossible feat, if you ask us! Well, not so much now :)
Sweet Success: A Rewarding Partnership
Just as parents feel proud of their child’s accomplishments, a website performing well leaves us with a sense of accomplishment! Once the Superbottoms website went live, we waited on the edge of our seats! We were ready to go on-call or support 24x7 in case of emergency bug fixes! All the hard work finally paid off when there were close to 300+ orders in the first couple of days, and the website performance was on point! We helped empower the mompreneurs to reach newer heights in the future, and that is what we call the sweet joy of satisfaction.
A Lasting Relationship
When the work first started, it seemed like a herculean task! Every team member pulled through, and this wouldn't have been possible without their support and long hours! However, it would have been impossible without the trust and faith of the Superbottoms leadership team!
“I think the experience with Marmeto has been quite awesome and very positive! We haven't met any agency till now that was this positive! They are collaborative, open, knowledgeable, and honest!”
~ Pallavi (Mom in Chief, Superbottoms) and Alisha (Chief Digital Evangelist)
The initial project's success cemented a strong bond between Superbottoms and Marmeto. Superbottoms praised Marmeto's collaborative, open, knowledgeable, and honest approach. As Superbottoms continues to grow, Marmeto is proud to be a part of their journey.