As an AM, I’ve to take care of two things- Account Management and Project Management. This involves the client and th...

Dealing with 10-15 clients daily can take its toll and when escalations, issues, and problems surface, the going gets hard. We cannot help but admire the tenacity, empathy, and determination with which our account managers handle every solution while trying their best to minimize damage and maintain client satisfaction.

Working as an AM is tough. Working as an AM in Marmeto is tougher! “There are two sides to being an AM. First is un...

Marmeto has turned turned 4! What started from 3 people burning the midnight oil in a co-working space has turned to 3 people burning the midnight oil in a co-founder's house.Life has come a full circle.

Communication, empathy, responsiveness, patience, detailed SOPs, structured work formats all combine to form the backbone of every successful organization. That being said, the major make or break is based on the understanding and effective implementation of these factors in handling clients. An open and healthy relationship can turn even the most sceptical client into a happy one! 

With ecommerce being in the limelight today, everyone is trying and testing different ideas to maximize sales. Seasonal sale seasons are a sweet spot. One can implement the changes today for a particular sale but the long term effects of those will be seen throughout the year.

In all the upcoming festivities, let’s not forget that WE’VE GOT WORK TO DO! If your cup of ideas is almost down to the last dredges, we’ve got you covered. Consider this our special gift to you! We're here with 5 tips you're going to love this Santa season! 

The sales funnel is not a sure shot trick to conversion heaven, however, it encompasses all the major steps brands can take to ensure they are on the way to that sweet spot. Remember, the funnel is a strategy altogether, you cannot implement one step and hope it works. Different areas of your website are targeted throughout the funnel and one can only hope for success when each step is given the importance it deserves.

Headers were previously seen as narrow strips in the top parts of the websites that contained a logo, a call to action, and contact information. However, today with modern design, the whole space above the fold of the homepage is considered a header. Being in a strategic place of importance, it acts as a kind of invitation for users to see what the website offers in the very first few seconds! 

There was a time in the early 2005s when horizontal scroll was considered a complete taboo. This was because the whole UX of sideways scrolling was confusing to the user and it just didn't comply with conventional web design standards. Also, factor in that vertical websites are considered to be simpler to implement and more efficient. Therefore, it's only fitting that most websites prefer to go for it and not a horizontal one. However, as with most tech, many elements make a comeback, stay strong for a few years and then disappear into the abyss only to reappear after a few years.

Every year, in the month of October, institutions, and organizations jump into hyperdrive to spread awareness about this ever growing threat! While a handful of people can talk about it to a certain extent, it's important for corporates that have access to hundreds of people either through clientele or employees, to speak up and do their bit.

If you’re wondering about the addictive nature of a mobile site, let us give you a statistical perspective. In 2013, users spent an average of 144 minutes per day consuming data from their desktops in contrast to 88 minutes on mobiles. Jump to 2019, the story has reversed. Mobile users now spent an average of 203 minutes per day whereas desktops were down to 128 minutes per day!