Invity Unlocks Global Expansion with Marmeto

Explore how Invity partnered with Marmeto to cut operational costs, enable multi-currency checkout, and achieve global expansion with BigCommerce. Experience increased sales and streamlined operations for sustainable growth.

Introduction

Invity, founded in 2022, embarked on a remarkable journey with an ambitious mission: to revolutionize human lifespan by harnessing the power of scientific exploration in phytochemistry and nutrition. Located in Singapore, this pioneering company brings together a community of scientists dedicated to unlocking the mysteries of metabolic pathways such as NAD, Sirtuin, and AMPK within the human body. From the farm to the capsule, Invity maintains unwavering control, ensuring the utmost efficacy and safety of their products.

Invity faced significant challenges in expanding globally and implementing a multi-currency checkout system. High transaction costs, technical limitations, and the need for multiple apps to support their online operations were impeding their growth. To address these issues, Invity decided to partner with Marmeto, a renowned e-commerce solutions provider. This case study explores how Marmeto helped Invity overcome its challenges and achieve remarkable results using the BigCommerce platform.

The Challenges

1. High Operational Costs: Invity was facing high operational costs, primarily driven by transaction charges levied on each order and the necessity to use multiple third-party apps for essential e-commerce functionalities.

2. Multi-Currency Checkout: Invity needed to cater to a global customer base, but the absence of multi-currency checkout on their previous platform limited their ability to do so.

3. Global Expansion Challenges: Expanding into multiple global markets comes with its own set of challenges, including adapting to different market preferences and requirements.

4. SEO and Campaign Disruption: The transition to a new e-commerce platform could potentially disrupt existing SEO rankings and ongoing marketing campaigns.

The Solutions

1. Pricing Model Feature:

Migrating the store to BigCommerce helped them address this challenge through the platforms’ pricing model feature. This feature helped in eliminating transaction charges, allowing Invity to immediately reduce a significant portion of its operational expenses. Additionally, BigCommerce offers a range of native features that replace the need for multiple third-party apps. This consolidation not only lowered costs but also simplified the management of the e-commerce ecosystem.

2. Multi-Currency Checkout Feature:

Migrating the store to BigCommerce turned out to be a game changer for Invity as it allowed customers from various regions to shop in their preferred currency, enhancing their shopping experience and boosting international sales. This feature aligned perfectly with Invity's global expansion strategy, enabling them to compete more effectively in international markets.

3. Multi Storefront Feature:

We leveraged BigCommerce's multi-storefront functionality to overcome these challenges. It enabled Invity to create distinct online stores for 4 different regions (US, UK, Singapore, and Australia) and global. Each storefront could be customized to cater to the unique needs and preferences of customers in that market. This approach simplified international operations and ensured that Invity could provide a tailored shopping experience to its customers worldwide.

4. SEO Structure:

We recognized the importance of minimizing disruption during the migration process. We offered a store migration plan with an SEO-friendly structure that helped preserve existing SEO efforts. Moreover, the migration strategy was executed by Marmeto in such a way that ensured minimal disruption to ongoing marketing campaigns. This smooth transition allowed Invity to maintain its online visibility and continue its marketing efforts seamlessly on the new platform.

Project Implementation

Invity initiated the store migration with Marmeto on June 13th, and concluded in mid-July. The full-fledged launch of all four Multi-Storefronts (MSFs) took place on August 1st. These storefronts were customized for different regions, offering a tailored shopping experience for customers in the United States, United Kingdom, Singapore, and Australia.

The key features of the project included:

Multi-currency Checkout: BigCommerce enabled multi-currency checkout, allowing customers from different regions to shop in their preferred currency.
Multi-Store Front: The implementation of multiple storefronts on a single platform facilitated personalized shopping experiences for different regions.
IP-Based Redirection: Customers were automatically redirected to the appropriate regional storefront based on their IP address, enhancing the user experience.
No Platform Transaction Charges: Eliminating transaction charges per order reduced operational costs significantly.
Native Wishlist Feature: BigCommerce provided a built-in wishlist feature, enhancing customer engagement and retention.
Custom URL Structuring: Customizable URLs allowed for SEO optimization and brand consistency.
Single Admin for SKU and Category Management: Managing products and categories across multiple storefronts was simplified through a single administrative interface.

Results and Impact

Migrating the store to Bigcommerce delivered substantial benefits to Invity:

AOV and Conversions: The AOV increased by 5.6%, Conversions by 2.39%, and sales revenue continued to grow steadily after the migration.
Cost Efficiency: BigCommerce's elimination of transaction charges and reduced reliance on third-party apps resulted in cost savings.
Global Expansion: Invity was able to expand its presence in the US, UK, Singapore, and Australia seamlessly, reaching a broader audience. They also have 1 global website for all.
Enhanced Customer Experience: The native wishlist feature and custom URL structuring improved the overall shopping experience for customers.
Streamlined Operations: Managing multiple storefronts and products became more efficient with a single admin panel.
Future Scalability: With the foundation laid by Marmeto, Invity is well-prepared for future growth and expansion into new markets. Moreover, they are planning to launch 3 more storefronts globally.

Conclusion

The case of Invity's migration to BigCommerce illustrates the transformative impact of choosing the right e-commerce platform. By addressing their key challenges of multi-currency checkout and global expansion, Invity not only increased sales and efficiency but also positioned itself for sustainable growth. With a strong foundation in place, Invity can continue to thrive in the competitive e-commerce landscape.

Ready to migrate your ecommerce store to BigCommerce? Discover how Marmeto can empower your business to achieve e-commerce excellence. Contact us today to explore our customized solutions and unlock your brand's full potential in the digital marketplace.