The Need For Performance Optimization ?
- User Experience: Online shoppers expect websites to load quickly and smoothly. If your online store is slow, visitors are more likely to abandon it and move to your competitors. A slow website can lead to a poor user experience and cause potential customers to lose trust in your brand.
- Conversion Rate: A faster website can increase the likelihood of visitors making a purchase. Studies have shown that slow page load times can significantly reduce conversion rates. A faster website can lead to a better user experience, which can increase the chances of visitors converting into customers.
- Search Engine Optimization (SEO): Google takes website speed into consideration when ranking websites. A faster website can improve your search engine ranking, which can lead to more traffic and more customers.
- Mobile Users: With more and more people using their mobile devices to shop online, website speed has become even more important. Mobile users are often on slower networks, so a slow website can be even more frustrating for them. A faster website can help ensure that mobile users have a better user experience and are more likely to make a purchase.
In summary, online store speed is important because it impacts the user experience, conversion rate, SEO, and mobile users. A fast website can improve these factors and ultimately lead to more sales for your business.
- According to Google, 53% of mobile users will abandon a website if it takes more than 3 seconds to load.
- According to Amazon, every 100-millisecond delay in page load time can result in a 1% decrease in sales. For high-volume e-commerce websites, this can translate to significant revenue loss.
- Google has stated that website speed is a ranking factor in search engine results. Faster websites are more likely to rank higher in search engine results, which can lead to more organic traffic.
- Mobile users are often on slower networks, so they expect websites to load quickly. In fact, 74% of mobile users will abandon a website if it takes more than 5 seconds to load.
- According to a survey by Akamai, 79% of online shoppers said they would not return to a website if they had a poor experience. A slow website can lead to a poor experience, which can impact customer loyalty.
Hear From Our Happy Merchants
The implementation of the inputs were fast because of which we have seen drastic improvement in our site speed, and hence business. Really appreciate.
Overall bounce rate on the store has reduced by over 5% and we believe that's an achievement.
The conversion ratio from the Product page has increased by ~7%. Well, that's an achievement.
The Speed scores have increased by more than 20 points which is an extremely good improvement and kudos to our rockstar engineers for the same.
There is an increase in the conversion rate as well. It has jumped from around 1.5% to approx 2.3-2.5%.
Load time has also reduced because a number of apps are uninstalled.
The website score has improved by 15 points. Hoping our month on month engagement brings similar increment.
- The immediate benefit is the load speed, the site feels snappy and fast to load particularly on your mobile.
- Better SEO and hence better ranking
- Improved conversion rates by lowering bounce rates due to lags.
We recommend a mandatory audit every 2 months that allows to observe patterns not limited to performance alone but analysing different app behaviours and their impact on perfromance.
While we all strive for perfection and a 100 score requires a lot of time and efforts that can be better utilized in optimising other features of the site.
A mobile score of 60 - 70 and a desktop score of 90+ is achievable.
Yes and No.
Yes because they are highly likely to give a better performance result but there could be impact on the functionality of different apps on the store, custom code etc.
Performance optimisation is a 2 step activity.
Step 1 - An audit to determine the current performance scores, the apps that could be impacting on low performance. Custom coding style in a website that results in poorly written code to name a few.
The audit is done over a period of 12 - 18 working hours.
Step 2 - An audit generates a report of recommendations and the timeline is basis the content of the report.
- Google Page Speed Insights
- Webpage test and GT Metrix
- Marmeto's Internal Tool