Website Scroll for Desktops: Above the fold or below

Desktops and mobile screens are made keeping a particular dimension in mind. Everything a user sees on a webpage without having to scroll is known as “above the fold” The minute scrolling comes in, that bit of information is known as “below the fold”

Favicons: Everything You Need to Know About Them

An icon associated with a particular website, typically displayed in the address bar of a browser accessing the site or next to the site name in a user’s list of bookmarks. The word has quite a unique ring to it and this is because of its combination of two words. “Favourite” and “Icon.”

6 tips to try when the domain name is already taken / not available!

A brand’s name is an identity in itself! It’s what defines it! As wacky as the name is, the audience will envision the services provided with the name of itself! However, what happens when your chosen name is not available. 

Domain Extensions: How to choose the right domain extension for your website

Imagine you want to build a house. You have the design of the house ready but you need to find the perfect location for it. The design of the house here is your website but the perfect location is your domain name. Now imagine you’ve found the perfect location, and you’re figuring out what the pin code for that area would be. The pin code here is your domain extension. So a domain name and a domain extension go hand in hand and subdomains of the same entity! A domain name is a URL that is used to find the website. In our case, it’s Marmeto is the name of the website and .com is the domain extension. Without having purchased this entire name, we wouldn't have been able to design and develop our website. 

Overnight Ninjas : When service is in veins, actions are automatic

50 team members against 1 virus How we dispersed into work-from-home Ninjas overnight What are we doing differently ...

Shopify Tips: Reducing Cart Abandonment for Ecommerce Brands

If you own an ecommerce website or are thinking of launching your website, we hate to break it to you, but you could be losing money if your cart isn’t designed for conversions!  A lot of money! Roughly $18 billion to be exact.   


Winning the prestigious Economic Times Power Icons 2020 Excellency Award under E-commerce and mobility solutions, we...

Cover Story: Silicon India

Marmeto – Bootstrapped and Growing at Full Tilt The Indian eCommerce bubble has expanded in a very short time, and s...

Should you include emojis on your website?

36% of millennials, ages 18 to 34 prefer gifs and emoji to better communicate their thoughts and feelings compared to words. In the past couple of years, multiple social media agencies, influencers, and brands realized that emoticons were an excellent way to build brand trust & warm-up new audiences more effectively. Today, we see more and more brands incorporating and even creating new emojis to match their communication needs. As technology continues pushing boundaries, the world wide web is being emojified too! For any brand to include emoji in their brand strategy, first and foremost...

Why do you need to have an About Us page on your website

A website is not only a sales channel but also a brand’s digital identity and one of the most important ones too! Your brand may have had visitors who are impulsive buyers but the first step towards ensuring that they are your loyal customers is to give them what they are looking for; a story. Your Brand Story i.e., an About Us page! On a subconscious level, when visitors read about YOU, they start separating you from a brand to an actual entity! One they can believe in and trust! This may happen today, tomorrow, or after 6 months. That is why having an About Us page is so important! 

3 Mistakes we made in our 3 year journey

Marmeto is 3 years old today. 3 years of hard work, dedication, and perseverance. 3 years of building a strong core, a strong team. 3 years of earning our client’s trust. But more importantly, 3 years of failing, learning, and growing in the process. 3 first time founders started “Marmeto” a tech company in 2017. On our journey here, we’ve handled a lot of expected and unexpected challenges. And note that we say “handled” because, in business, one cannot make every decision with absolute certainty. Sometimes, you just roll the dice and wait for the double sixes. 

Daddies of the Modern Tech World

Fathers, the real hustlers! Needless to say, this gave us an idea! Father’s Day is just around the corner and as a tech-based firm we always look up to certain people who have paved the way forward for others! We always look at their contributions to technology and in a way they are fathers for all techies! Rarely, however, do we look into the principles and values they raise their own children with. On the eve of Father’s Day, we bring you insights into the lives of tech giant daddies from a perspective that you may never have thought about!
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